We make money when our users save money, time, or headache.
It’s mostly free. Why?
For many users, Oath will be completely free-to-use. Core Oath functionality of identity verification, social media account linking, and Oath creation will remain free forever. We do this to encourage users to try out Oath and get the majority of its value without spending anything.
What happens when we get big?
We aren’t building Oath to make the most money possible - we’re mission driven and hungry to fix a broken system. Keep in mind we have no venture capital investments or backing by choice. The founder is investing his life savings into making this work better for people not profits. Nonetheless, we need to make money to survive, pay workers, and keep our product alive without selling user data.
As a startup, our main goal is building an incredible product that people love to use to protect themselves from fraud. As we grow larger, our competitive advantage will be lower rates of fraud. Right now, most online businesses’ biggest cost is fraud. By making fraud a finite instead of whack-a-mole problem, we can build new protection features for payment, shipping, and trading at lower cost than competitors. These future protection services will be our main sources of income.
tldr; we are going to use lower fraud rates to save money and pass cost savings on to our users